Purity Cosmetics
Leading our video campaign to launch the new skincare products, I oversaw the art direction, created social media posts, and designed the email campaign that accompanied the launch.
The main objective was to showcase the Rosewater skincare set's beneficial features and emphasize its non-toxic and clean component, all while ensuring the audience remained engaged and entertained. To achieve this, the final executions focused on a narrative centered around the hydrating properties of roses and delivered an eye-catching visual experience.