Hello !
Multidisciplinary Art Director, originally from Taiwan and currently based in the Bay Area for over 10 years. Brings more than 7 years of experience in art direction, photography, and creative production. Skilled in leading marketing, e-commerce, and social media campaigns, transforming creative concepts into visually compelling solutions. Brings a diverse skill set to create high-quality visuals from concept to execution, ensuring consistency in fast-paced environments.
I find peace in solo hiking and road trips, immersing myself in diverse landscapes and cultures while stepping out of my comfort zone and embracing challenges. Nature’s colors and patterns weave into my art, stirring creativity and vision. I capture every frame as a story, a memory, and a reflection of the mind.
SKILLS
Advertising Art Direction
Photography
Studio Production
Project Management
Adobe CC (Ps/Ai/Id/Pr/Ae/Lr/Me)
Final Cut
Graphic Design
Figma
Canva
Procreate
Calligraphy / Hand Lettering
EXPERIENCE
CONSULTANT, CA
Freelance Art Direction and Photography / Present
PURITY COSMETICS, CA
Art Director / 2020 -2023
Production Manager & Videographer / 2017 - 2019
TORANI , CA
Creative Designer / 2016 - 2017
4PARTS DESIGN STUDIO, CA
Graphic Designer / 2015 - 2015
EDUCATION
ACADEMY of ART UNIVERSITY, CA
Master of Fine Arts in Advertising Art Direction / 2012 - 2015
TAMKANG UNIVERSITY, TAIWAN
Bachelor of Arts, English Literature / 2007 - 2011
AWARDS
ADDY Award for Art School of Horrors / Integrated Campaign
Issued by AD2SF – 2015
Recognized for excellence in integrated campaign design.
Shadow Me / Case Study
Issued by Academy of Art University – 2015
Recognized for outstanding case study presentation at the AAU Spring Show.
The Marshall Store / Brand Identity Design
Issued by Academy of Art University – 2015
Awarded for excellence in brand identity design at the AAU Spring Show.
LANGUAGE
English / Chinese
