Art Direction & Visual Leadership • Concept Development & Visual Direction • Integrated 360° Campaigns • Brand Identity & Visual Systems • Digital, Social & E-commerce Creative • Photography & Video Art Direction • Creative Production & Studio Leadership • Creative Project Management • Cross-functional Collaboration • AI-assisted Creative Workflows

Art Director / 2023 – Present / ROADS UNBOUND, CA

Lead art direction and creative development for a lifestyle and e-commerce brand, overseeing brand evolution, visual direction, and creative execution across digital, e-commerce, product, and content.

• Lead the brand’s rebranding and visual identity evolution, redefining creative direction and developing a cohesive visual system across digital and physical brand channels.

• Own art direction across e-commerce and digital channels, including website creative, product presentation, campaign imagery, product photography, and digital merchandising, while establishing visual direction for social and campaign content.

• Direct and execute end-to-end creative production across design, photography, video, product imagery, apparel, and branded content, from concept development and visual exploration through production and post-production.

• Integrate generative AI and AI-assisted creative tools into ideation, visual exploration, image development, design production, mockup development, and creative workflows, combining emerging technology with hands-on creative direction and production.

• Manage creative projects from brief and concept through production and final delivery, coordinating priorities, workflows, assets, and timelines across concurrent brand, e-commerce, and product initiatives.

• Develop scalable creative direction across e-commerce, social, paid advertising, and campaign channels, translating the brand’s visual identity into cohesive, channel-specific creative systems.

Creative Production Lead / 2017 – 2019 PURITY COSMETICS, CA 

Led day-to-day in-house creative production across photography, video, design, and motion, directing a multidisciplinary team of Junior Designer, Junior Photographer, Junior Videographer, and freelance photographers while remaining hands-on from concept through post-production.

• Owned end-to-end production of 2–3 monthly product feature and how-to videos, leading concept development, art direction, storyboarding, styling, studio filming, motion graphics, editing, and final delivery for website product pages and digital channels.

• Developed and art directed new product launch videos and motion content, translating product stories into visual concepts, storyboards, shot plans, studio productions, and final campaign assets.

• Created hands-on video editing, motion graphics, and post-production in Adobe Premiere Pro and After Effects, developing polished product, educational, promotional, and social content from raw footage through final delivery.

• Directed and managed studio productions across photography and video, leading a Junior Designer, Junior Photographer, and freelance photographers, while providing model direction, styling, creative review, and on-set visual direction.

• Integrated photo and video production within shared shoots, coordinating models, props, styling, equipment, and studio resources to efficiently produce multiple visual assets from a single production.

• Managed concurrent studio and creative production projects from concept through delivery, overseeing production schedules, resource planning, equipment, asset organization, and final creative review across photo, video, design, and motion.

Freelance Art Director / 2014 – 2015 YOUNG AND HUNGRY CREATIVE, CA

Contributed to real-world client projects within a creative agency environment, supporting art direction across digital, mobile-first experiences, and integrated campaigns.

• Supported art direction and visual concept development for digital and mobile-first client projects.

• Contributed to integrated campaigns and motion-based creative, collaborating with multidisciplinary agency teams from concept development through execution.

• Gained hands-on experience with professional creative workflows, client presentations, feedback iterations, and cross-functional collaboration.

• Worked on client projects including Local Heroes, Clearview Technology, and SpoonRocket.

ART DIRECTOR — Integrated 360° Campaigns / 2020 – 2023 / PURITY COSMETICS, CA 

Led art direction and creative production for an in-house beauty and e-commerce brand, managing a multidisciplinary creative team and partnering with Marketing, Social, E-commerce, and paid media partners across integrated campaigns and high-volume content production.

• Led creative planning and art direction for 8–10 monthly promotions and quarterly product launches, translating cross-functional briefs into visual concepts, production plans, timelines, and multi-channel deliverables across web, email, social, paid media, retail, and video.

• Directed a creative production team of Jr. Designer, Jr. Photographer, Jr. Videographer, and freelance Product Photographer, assigning projects, providing visual direction and creative reviews, and remaining hands-on across design, photography, video, and post-production.

• Led always-on social creative alongside integrated campaigns, producing platform-specific photography, design, Reels, and live content for recurring social calendars, including studio and on-location livestream production and post-production.

• Developed performance-driven creative with E-commerce and paid media partners based on campaign KPIs, delivering digital banners, video, paid social, and YouTube advertising assets tailored to channel and product objectives.

• Managed concurrent creative productions from brief through delivery using Asana, Monday.com, and Google Workspace, overseeing schedules, production priorities, budgets, talent, props, and equipment, including 2–3 monthly product feature and how-to videos for brand website product pages with adaptations across paid and social channels.

Creative Designer & Project Manager / 2016 – 2017 TORANI , CA 

Led creative design and project management while driving the company’s first B2C and social media creative initiatives, supporting its expansion from a B2B business into consumer-facing channels. Managed creative projects from concept and planning through production and final delivery across social, digital, print, packaging, and marketing initiatives.

• Built and managed the company’s first end-to-end content production workflow, developing 1–2 month content roadmaps aligned with marketing priorities, seasonal campaigns, and KPIs.

• Produced approximately 30–60 original social posts and 4–8 original videos per month, maintaining a consistent content cadence across Facebook, Instagram, website, and blog channels.

• Defined visual direction for social and digital platforms during the company’s B2C expansion, establishing a cohesive brand language across consumer-facing content and digital channels.

• Managed multiple concurrent creative projects, coordinating project scope, timelines, priorities, production schedules, stakeholder feedback, and final deliverables.

• Partnered directly with clients, Marketing, Social Media, E-commerce, and cross-functional stakeholders to translate business needs into clear creative plans and actionable production requirements.

• Partnered directly with clients, Marketing, Social Media, E-commerce, and cross-functional stakeholders to translate business needs into clear creative plans and actionable production requirements

• Planned and coordinated photo and video productions, including creative briefs, shot lists, scheduling, production logistics, vendor communication, and final asset delivery.

• Managed external printers, photographers, and production vendors, overseeing specifications, timelines, quality control, and delivery across print, packaging, and marketing materials.

• Supported both B2B, trade shows and B2C marketing initiatives through video content, packaging, print collateral, signage, and other branded materials.

• Executed the full creative production pipeline hands-on, from concept development and styling through photography, videography, editing, and final asset delivery.

Freelance Designer — Packaging & Photography / 2015 4PARTS DESIGN STUDIO, CA 

Collaborated with Senior Designers and Creative Directors on branding, packaging, and visual design projects within a creative studio environment.

• Developed wine label and packaging concepts, translating brand positioning into visual concepts and cohesive packaging design.

• Supported studio photography and video post-production for brand and product-focused visual assets.