Freelance Creative Designer — E-commerce & Creative Production / Present

Proficient in e-commerce and digital asset design, translating creative direction into on-brand visual solutions.

• Design and produce creative assets across e-commerce, digital banners, social media, and branded content, from concept through final delivery.

• Work efficiently across multiple creative projects in a remote workflow, utilizing project management tools, following creative direction, incorporating feedback, and meeting deadlines.

Creative Designer Designer (PURITY COSMETICS, CA) — Creative Production & E-commerce / 2017 – 2019

Created and adapted digital assets for ongoing marketing and e-commerce needs, supporting planned monthly content and time-sensitive trending content across web, email, social, and promotional campaigns.

• Designed and adapted email, e-commerce, website banners, social ads, and promotional assets, creating multiple sizes, formats, and campaign variations for digital channels.

• Executed creative direction from Art Directors and project instructions, translating established concepts and brand guidelines into on-brand, production-ready designs.

• Applied strong layout, typography, image editing, retouching, and compositing in Adobe Photoshop and Illustrator, maintaining visual quality and consistency across deliverables.

• Collaborated with Art Directors, copywriters, and marketing teams to integrate copy, imagery, product information, and feedback accurately across creative assets.

• Worked efficiently across multiple design requests, revisions, and deadlines, maintaining attention to detail and accuracy in a fast-paced production environment.

Freelance Designer (4PARTS DESIGN STUDIO, CA) —Packaging & VISUAL / 2015

Collaborated with Senior Designers and Creative Directors on branding, packaging, photography, and visual production.

• Developed wine label and packaging concepts, translating brand positioning into visual concepts and cohesive packaging design.

• Designed packaging and branded materials for local farmers’ products, supporting small local brands through visual design and production.

• Supported studio photography and video post-production for brand and product-focused visual assets.

Freelance Designer (Y&H, CA) — Integrated Digital Campaigns / 2014 – 2015

Designed digital and campaign assets within an agency environment, working from creative briefs, brand guidelines, and Creative Director direction.

• Applied strong layout, typography, and visual design skills across digital and campaign assets.

• Followed creative direction, brand guidelines, and project briefs through feedback, revisions, and final execution.

• Collaborated with creative teams to develop and execute visual solutions across integrated campaigns.

Senior Designer (PURITY COSMETICS, CA) — Integrated Digital Campaigns / 2020 – 2023

Worked as a hands-on Senior Designer for a beauty brand within an in-house creative team, collaborating cross-functionally with E-commerce, Marketing, and Social Media teams in a fast-paced environment.

• Designed and produced creative content for beauty and skincare integrated campaigns, product launches, and promotions across e-commerce, email, digital banners, social media, and paid advertising.

• Worked with the Creative Director and cross-functional teams, following art direction through execution while managing assignments and ensuring accuracy and on-time delivery.

• Worked closely with designers, photographers, and copywriters as part of a collaborative creative team, coordinating across disciplines to support campaign production and delivery.

• Created social media, motion, and video assets using Adobe Premiere Pro and After Effects, including editing and post-production for digital and paid campaigns.

• Handled multiple concurrent projects and revisions in a fast-paced environment, working efficiently while maintaining attention to detail and meeting deadlines.

Creative Designer (TORANI, CA) — E-commerce & B2C-B2B / 2016 – 2017

Designed digital and branded assets for a food and beverage brand across e-commerce, social media, website, email, and consumer marketing channels.

• Designed e-commerce, website, email, social media, and promotional assets across digital and print channels.

• Planned monthly creative in advance while adjusting schedules for time-sensitive trends and emerging needs, supporting B2C, B2B, e-commerce, trade shows, and customer-facing printed cards.

• Created product, lifestyle, and recipe imagery, combining design, photography, styling, and image editing for consumer-facing campaigns.

• Delivered approximately 30–60 original social posts and 4–8 original videos per month across Facebook, Instagram, Pinterest, website, and blog channels.

• Developed recurring recipe-based content for Pinterest, independently testing monthly recipes in the studio and translating original photography into branded infographic designs.

• Supported B2B trade shows and B2C marketing initiatives through video, packaging, print collateral, signage, and other branded materials.

• Managed external printers, photographers, and production vendors, overseeing specifications, timelines, quality control, and delivery across print, packaging, and marketing materials.