Art Director & Creative Producer / Ongoing OPEN ROADS COLLECTION, CA

• Leading end-to-end creative direction, branding, and 360° content production for consumer brands across wellness, tech, and lifestyle sectors.

• Develop brand identities, visual systems, and campaign concepts aligned with client positioning and business goals

• Produce integrated 360° content systems, including photography, video, social media assets, ad creatives, and pitch decks

• Direct studio shoots end to end, from concept and styling through lighting, photo/video production, editing, and delivery

• Ensure consistent visual quality, efficient execution, and cross-platform adaptability across deliverables through close collaboration with cross-functional teams

Videographer & Creative Producer / 2017 – 2019 PURITY COSMETICS, CA 

• Led photo and video production for product pages, digital campaigns, and social channels, managing camera operation, lighting, styling, and on-set execution

• Translated creative briefs into visual executions by developing storyboards, shot lists, and production plans aligned with brand and campaign objectives

• Collaborated closely with cross-functional teams to ensure visual consistency, efficient workflows, and timely delivery of assets

• Edited video content and retouched photography using Adobe Creative Suite, delivering platform-ready assets for web, social, and email

• Supported in-house studio operations by maintaining equipment, production workflows, and digital asset libraries to improve team efficiency

Freelance Art Director / 2014 – 2015 YOUNG AND HUNGRY CREATIVE, CA

• Supported art direction and visual development for digital and mobile-first products

• Contributed to campaign ideation, design systems, and motion-based assets across platforms

• Worked on client projects including Local Heroes (mobile application), Clearview Technology, and SpoonRocket (food delivery service)

• Gained hands-on experience with professional creative workflows, client presentations, feedback iterations, and cross-functional collaboration

Art Director – Integrated 360° Campaigns / 2020 – 2023 PURITY COSMETICS, CA 

• Directed campaign creative across social, email, website, e-commerce, and blog platforms, building cohesive visual systems aligned with brand identity and business goals

• Translated marketing briefs into creative concepts, moodboards, storyboards, and shot lists; led photo and video production from styling and on-set direction through final delivery

• Owned day-to-day content production for product launches, seasonal campaigns, and always-on social, coordinating designers, photographers, and freelancers as needed

• Partnered closely with cross-functional teams to align creative output with promotional priorities and optimize assets using performance insights across paid and organic channels

Creative Designer & Studio Manager / 2016 – 2017 TORANI , CA 

• Defined visual direction for social and digital channels, establishing scalable content systems and a consistent brand language

• Built and owned the company’s first end-to-end production workflow, executing high-volume photography and video content independently in a resource-limited in-house environment

• Led cross-functional planning with Social Media, E-Commerce, and Retail Marketing teams, translating business priorities into clear creative roadmaps and execution plans

• Supported early-stage brand positioning by aligning visual storytelling with marketing goals during expansion into retail and grocery channels

Freelance Designer — Packaging & Photography / 2015 4PARTS DESIGN STUDIO, CA 

• Contributed to wine label and packaging design, supporting concept development and refinement

• Supported studio photography for branded assets, including setup, styling, and on-set assistance

• Assisted with basic video editing and post-production tasks for brand content

• Collaborated within a small creative team, gaining hands-on experience with professional workflows, client feedback cycles, and production standards